Protect My Trademark

Protecting your trade mark is one of the most important things you can do for your business and your intellectual property. Your trade mark is the identity of your business and the foundation on which you build your reputation for great products and excellent customer service.

Trade Mark Assist

Part of protecting your intellectual property is selecting the right name or logo. Much like in medicine, prevention is better than cure and while we offer trade mark protect as a safety net, not being opposed at all is the best way to protect yourself. Naming your business in a unique way is hard, which is why IP Australia offers Trade Mark Assist (TM Assist). TM Assist can help you identify the uniqueness of your brand and ensure you're not accidentally infringing on someone else's IP. You can find out more here:

TM Headstart

Unsure if you're going to do your application right? TM Headstart allows you to do a pre-application which is reviewed by a trade mark examiner and gives you a headsup as to any issues you may face. You can then proceed to a formal application. It's a little more than a normal application but can save you a major headache and help avoid facing an opposition. Find ou more here:

Trade Mark Protect

Finally, Trade Mark Protect can act as a safety net, providing up to $50,000 in legal expenses cover to defend against an opposition. Because sometimes, even if you've done everything right, you still get opposed. This is the final layer to protect you when you apply for a trade mark. Trade mark protect is like having a lawyer ready to fight for your business at the drop of a hat.

You can learn more about the specifics of the cover here: